Media
Advocacy is absolutely crucial to me. Whether I impact someone at a session I deliver, in an interview I give or even just from following me on Instagram, I am happy.
Below are some examples of media work I have done recently.
iAM RoadSmart
Readers of RoadSmart magazine might remember Shaun Whiter from our Autumn 2024 issue – we caught up with him again to see in person how he uses his own experiences to teach aspiring teenage footballers about the dangers of reckless driving. Georgina Fuller went along to one of his talks
You can read the article here.
iAM RoadSmart
At IAM RoadSmart, we believe education and awareness save lives. That’s why we’re so proud to have our ambassador, Shaun Whiter, and his friend and colleague Matt Himsworth, running the RunFest Silverstone Half Marathon on 23 November 2025 to raise vital funds and awareness for road safety.
You can read the article here.
The Telegraph
LFE General News - Silverstone Half
Shaun Ran the Silverstone Half Marathon with colleague and friend, Matt Himsworth in November 2025 in aid of IAM RoadSmart.
You can read the article here.
BBC News
I've had a huge response to this article I did with the BBC News website as well as a piece for BBC Look East on my trip to Norwich City.
You can read the article here.
Anglia News
With Shaun's visit to Cambridge United came the ITN Anglia News crew!
More information is on the ITV news site here.
Ipswich Town TV
When Shaun went back to Ipswich Town, to talk to players he had coached at Under 13s level who were now scholars, Ipswich Town TV produced this lovely video which is reposted with their kind permission.
Football Journeys Podcast
The start of Shaun's work with B5 Consultancy. In March 2023 Shaun told his story to Fraser Franks and Matt Himsworth. The whole podcast can be listened to on all the main Apps, links are here.
